InCred Finance Partners with Jaipur Pink Panthers and Gujarat Giants in PKL 2025

InCred Finance has joined Pro Kabaddi League 2025 as an associate partner for Jaipur Pink Panthers and Gujarat Giants. With 140+ branches and 2500+ employees, the NBFC aims to strengthen its grassroots presence. Brand visibility will span jerseys, stadiums, and digital platforms, as PKL kicks off on August 29 across four cities.

For the upcoming Pro Kabaddi League 2025 season, InCred Finance has announced its association as an official partner with Jaipur Pink Panthers and Gujarat Giants, marking the company’s entry into kabaddi after years of supporting cricket. The tech-driven lending NBFC, with over 140 branches and 2500 employees, aims to expand its reach into Tier 2, Tier 3, and rural India, where PKL has a strong following. Through this deal, InCred Finance will gain visibility on team jerseys, stadium assets, and digital platforms, positioning itself before the league’s anticipated 3 crore viewers.

Founder and CEO Bhupinder Singh highlighted kabaddi’s deep cultural roots and the league’s ability to unite diverse audiences, while Group Head of Marketing Radhika Zingade stressed the shared values of resilience, teamwork, and aspiration between the sport and the brand. This collaboration also coincides with Gujarat Giants creating headlines at the 2025 auction by securing Iranian star Mohammadreza Shadloui Chiyaneh for ₹2.23 crore, the most expensive signing in league history.

Meanwhile, Jaipur Pink Panthers, owned by Bollywood actor Abhishek Bachchan, continue as one of the most successful franchises with two titles. The PKL season begins on August 29, featuring 12 teams competing across Vizag, Jaipur, Chennai, and Delhi.